The Veloura Haze Jacket

To preserve the natural beauty and softness of your fur, store it in a cool, dry space away from direct sunlight or heat. Gently shake the coat after wearing to maintain volume and prevent matting. If the fur becomes wet, allow it to air dry naturally.

For long-term maintenance, we recommend professional fur cleaning once a year.

With proper care, a high-quality fur coat can last for decades. Our pieces are crafted to be timeless investments, blending exceptional materials with enduring design.

Light moisture is safe. Shake the coat gently afterward and let it air dry.
Do not use direct heat, hair dryers, or radiators. For heavy rain exposure, allow the coat to dry naturally and consult a professional fur specialist.

Store your piece in a breathable garment bag and avoid plastic covers, which can trap moisture. Hang the coat on a wide, padded hanger to support the shoulders and maintain the silhouette.

All fur used in Louréva garments is ethically and responsibly sourced. We partner only with certified suppliers who follow strict standards for animal welfare, sustainability, and traceability, ensuring every material meets international regulations and prioritizes humane practices.

At Louréva, we believe luxury and responsibility go hand in hand, and each component in our collection is selected with care to uphold exceptional quality while respecting ethical and environmental principles.